Attracting leads for car rental in Montenegro

ЗАДАЧА:

TASK:

Get car rental leads in Montenegro.

WHAT WE DID:

A promotion strategy was developed for the project, with the target audience (TA) clearly defined and the company's competitive advantages highlighted. Targeted advertising campaigns were set up on Facebook and Instagram.

Results:
- Geo-targeting: Europe
- Budget spent: $926 over 3 months
- Leads generated: 246 over 3 months
- Cost per lead: $3.76

This approach efficiently attracted relevant leads while maximizing the advertising budget.